Interesting Facts About Direct Mail Services

If you are a business owner, you probably know the power of direct mail services. Even big corporations know that mailing services is the one of the most profitable and effective ways to reach out to new clients. Direct mail is the perfect way to promote your business, services and products to current and potential customers through mail outs of flyers, brochures and catalogs. What is the advantage of using direct mail services? Unlike other forms of advertising, this type of advertising lets you communicate your message directly to your targeted audience. This gives you control over when your message is delivered, who and how many people will receives it. Whether you already use mailing services or plan to outsource direct mail services to a reputable 3PL mail house company, here are some facts you most likely did not know about direct mail services.

• The firs mail-order catalog was about scientific books and was created in 1774 by Benjamin Franklin.

• The first modern mail catalog contained a one sheet of paper with a price list and products for sale. It was sent in 1872 by Aron Montgomery Ward.

• Asa Candler, a pharmacist from Philadelphia, USA began offering free Cokes to boost her business in 1895. She was the inventor of the coupons which she had published in a local newspaper.

• On April 25th 1809, the Australia’s postal service was officially established. Then Isaac Nicholas, a former convict, was chosen to take charge of all mailing services.

• Over 70% of all businesses in Australia use offline marketing channels such as direct mail services.

• In 1966, an Australian Direct Marketing Association, shortly known as ADMA, was established.

• The primary goal of ADMA is to help businesses realize better marketing results using direct mail service.

• People in Australia love to receive regular mail. Australia Post conducted a survey which showed that incredible 70% of all mail outs sent are read, recommended to friends and family or filed out.

• Over a 1/3 of all Australians respond to the offer included in regular mail.

• According to ADMA, 34 out of 1,000 customers respond to direct mail sale offer, while only 1 in 1,000 reply to e-mail sale offer.

• David Jones, the first department store in Australia, was the first business to create mail-order catalog in 1890.